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Research papers

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni
Company: Philips International
March 5, 1969
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Citation

van Rees, Steiner, Squires and Lagioni (1969a, March 05). The product flow in industry . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-product-flow-in-industry-


Research papers

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
March 5, 1969
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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


Research papers

Some psychological aspects in industrial marketing

If I had to summarise in a short sentence all I have said till now, I would express myself as follows: "In industrial marketing you have to deal with individuals of high qualities; your skill is useless if it is not adapted for their personality and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Roberto Woynar, N. Gower, Iginio Lagioni
March 5, 1969
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Citation

Woynar, Gower and Lagioni (1969a, March 05). Some psychological aspects in industrial marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-psychological-aspects-in-industrial-marketing-


Research papers

Psychoanalysis for firms lacking a true marketing outlook

Under the cover of terms such as evaluation of advertising policies, marketing plans, motivation studies designed to improve advertising impact or brand image evaluation, business firms often ask consultants to plan and foresee their advertising...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: H. Raynaud, Robert M. Worcester, Iginio Lagioni
March 5, 1969
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Citation

Raynaud, Worcester and Lagioni (1969a, March 05). Psychoanalysis for firms lacking a true marketing outlook. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psychoanalysis-for-firms-lacking-a-true-marketing-outlook


Research papers

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964
Author: Iginio Lagioni
June 15, 1964
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Citation

Lagioni, I. (1964a, June 15). Limits and value of forecasts by statistic-mathematical approach. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/limits-and-value-of-forecasts-by-statistic-mathematical-approach


Research papers

The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

As it is well known, the input-output analysis is a tool of forecasts for inter-sectorial requirements, bused on the hypothesis of the independent development of the final demand. The demand is, therefore, influenced only by exterior elements...

Catalogue: ESOMAR/WAPOR Conference 1963
Authors: Brunello Cartasegna, Iginio Lagioni
June 15, 1963
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Citation

Cartasegna and Lagioni (1963a, June 15). The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials